It is possible to subscribe to free newsletters on our website. When registering, the data entered into the registration form is transmitted to us.
The only mandatory fields are your email address, your country, and your area of interest. Optionally, you may provide your salutation, first name, last name, and the company you work for.
To ensure that no errors occur when entering your email address, we use the so-called double opt-in procedure. After entering your email address into the registration form, we will send you a confirmation link. Your email address will only be added to our mailing list once you click on this confirmation link. At this stage, the processing of your electronic contact data is based solely on your consent (Article 6(1)(a) GDPR). You may revoke your consent at any time with effect for the future. To do so, simply click the “unsubscribe” button included in every newsletter.
If you provide optional information when subscribing to our newsletter, we process this data based on our legitimate interest (Article 6(1)(f) GDPR) in presenting our newsletter in an appealing manner and solely for the purpose of personally addressing you within the newsletter.
Newsletter distribution may also occur in connection with the sale of goods or services:
If you purchase goods or services and provide your email address in this context, we may subsequently use this email address to send you newsletters. In such cases, the newsletter will contain only direct advertising for our own similar goods or services. The legal basis for sending newsletters following the sale of goods or services is Section 7(3) UWG (German Act Against Unfair Competition).
You may object to receiving newsletters based on an existing customer relationship at any time.
No data is disclosed to third parties in connection with newsletter distribution. The data is used exclusively for sending newsletters. Marketing emails are sent using HubSpot Mail, whose servers are located in the United States.
Newsletter Tracking
Please note that when sending newsletters, we analyze your user behavior to determine whether and when a newsletter has been opened. For this purpose, the emails sent contain so-called web beacons or tracking pixels, which are stored on our server and loaded when the newsletter is opened. Technical information such as browser type, opening time, and IP address is transmitted.
For analysis purposes, we link this information and the web beacons to your email address and an individual ID. Links contained in newsletters also include this ID, enabling us to analyze your click behavior.
Using the data collected in this way, we create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click, and derive your personal interests from this information. We combine this data with actions you perform on our website. The legal basis for this data processing is your consent pursuant to Article 6(1)(a) GDPR.
You may withdraw your consent at any time with effect for the future. In this case, the withdrawal applies to the entire newsletter, as a separate withdrawal of tracking consent is unfortunately not technically possible. To do so, simply click the unsubscribe link provided in every email.
Such tracking is also not possible if you have disabled the display of images by default in your email program. In this case, the newsletter will not be displayed in full, and you may not be able to use all functions. If you manually display the images, the tracking described above will take place.
The information collected through tracking will be stored for as long as you remain subscribed to the newsletter. After unsubscribing, the data will be anonymized and used solely for statistical purposes.
The data you provide for the purpose of receiving the newsletter will be stored until you unsubscribe from the newsletter and will be deleted after cancellation of the subscription. Data stored by us for other purposes remains unaffected.
